Can Bitrix24 handle warehouses and stock?

Yes. Bitrix24 has inventory management: several warehouses, receipts, transfers and write-offs, product reservation in a deal and a stock write-off when the deal closes. If stock is already kept in an accounting system, we bring stock levels into Bitrix24 through an integration.

How do prices in dirhams and dollars work?

Each product price is stored in its own currency and converted into the deal currency at the rate set in the CRM. The dirham is pegged to the dollar at 3.6725, so that rate is set once. On a tax invoice in dollars the total and the VAT are also shown in dirhams at the UAE Central Bank rate on the date of supply.

Can dealers have their own prices and credit limits?

Yes. Each customer tier has its own price type in the catalog, and the deal picks up the price for the client's tier. The credit limit and payment terms sit in the dealer record, and an order over the limit goes to management for approval.

How much does a CRM for a distributor cost?

Standard Bitrix24 setup starts from AED 10,000. The exact quote depends on the number of warehouses, price types and integrations and is fixed in dirhams before the work starts.

Bitrix24 · distribution and wholesale in the UAE

Bitrix24 for distribution and wholesale in the UAE

A UAE distributor often buys in dollars and euros, sells in dirhams, keeps stock in a free zone and on the mainland, and ships to dealers on credit terms. We build Bitrix24 so that stock, reservations, prices for every customer tier, shipments and dealer balances come together in one system instead of five spreadsheets

from 10,000AED CRM setup

3.6725dirhams per dollar, pegged by the UAE Central Bank

AED 830bnUAE re-exports in 2025

5% and 0%VAT in the UAE and on exports outside the GCC

Where distributors lose money

Four typical gaps while sales, the warehouse and accounting live in separate spreadsheets

Only the warehouse knows the stock

A manager promises a dealer a batch that is already reserved for another client or still in transit. Stock lives in the warehouse spreadsheet or the accounting system, and sales find out about the shortage on shipping day

Price lists scattered across files

Separate price lists for retail, wholesale and dealers, plus one in dollars and one in dirhams. A manager opens the wrong version and a client gets a price they are not entitled to

Only accounting sees dealer debt

Goods ship to a client who is already over the credit limit or whose cheque has bounced. Sales learn about it when the money is already tied up in stock at the dealer

Orders in a personal WhatsApp

Dealers send orders as a message, a voice note or a photo of a list to a manager's phone. The manager is on leave, the order waits, and the history of agreements leaves with the employee

What we build in Bitrix24

Catalog and tiered prices

Products with SKUs, barcodes and units of measure. Retail, wholesale and dealers each have their own price type in the catalog, the deal picks up the price for the client's tier, and a discount above the allowed level goes for approval

Price lists in AED and USD

Each product price is stored in its own currency and converted into the deal currency at the rate set in the CRM. The dirham is pegged to the dollar, so that rate is set once. Euro and other rates are updated by hand or with an app from the Bitrix24 Market

Warehouses and reservations

Stock for every warehouse: free zone, mainland, goods in transit. Products are reserved as soon as a manager adds them to a deal and written off when the deal closes, and if stock is short the deal cannot be closed. The storekeeper receives goods from a phone, scanning barcodes with the camera

Dealer record

Price tier, emirate, licence and TRN, credit limit, payment terms, account manager and sales plan. An order that takes a dealer over the limit does not go to shipping without management approval

PDC register

If clients pay with post-dated cheques, every cheque is in the CRM: number, bank, date, amount and status. Accounting gets a reminder to deposit the cheque on time, and a bounced cheque is seen by the manager and management at once

WhatsApp orders into deals

Dealers write to the company number connected through the official API, and the order lands in the client record. The manager builds the deal from the catalog and sends the quote and invoice from a template straight from the CRM

If stock and invoices are kept in an accounting system (Zoho Books, QuickBooks, Odoo or 1C), we connect it to Bitrix24 through the API: stock levels and dealer balances come into the CRM, and a deal turns into an invoice without retyping

Currencies, VAT and free zones

UAE rules worth building into the CRM from day one, so invoices and prices do not have to be redone later

You can sell in dollars, but a tax invoice must also show the total and the VAT amount in dirhams, at the UAE Central Bank rate on the date of supply. We build the invoice template with both currencies from the start
A tax invoice is issued within 14 days of the date of supply: a shipped deal without an invoice is flagged
Exports outside the GCC are zero-rated for VAT if the goods leave the UAE within 90 days and the export documents are kept. In an export deal the CRM keeps reminding until the declaration and the bill of lading are attached
Goods from a free zone warehouse sold to a mainland client go through customs clearance: usually 5% duty on the CIF value plus VAT. The deal shows which warehouse ships the order, so these costs go into the price before the invoice
From 2027 B2B invoices in the UAE become electronic, and clean client details in the CRM are needed now: more on the VAT and e-invoicing page

Sourcing: supplier comparison in IntDoc

Manufacturer offers arrive in dollars, euros and dirhams, one supplier includes VAT in the price and another adds it on top, some goods are in local stock and some are import only. IntDoc reads quotes, invoices and price lists, including scans in English and Arabic, brings everything to one currency and one VAT basis and shows the best offer with the reasoning. The comparison goes to Bitrix24 and Excel, so purchasing and sales work from the same numbers

What management gets to see

Stock and reservations for every warehouse: what is free and which deals hold the rest
Sales by dealer, emirate, product group and manager, in dirhams
Plan vs actual for every dealer by month and quarter
Receivables by dealer: who is close to the limit, whose PDCs fall due this week, who is overdue
Margin by deal and by dealer: purchase price against selling price
Export deals that still have no export documents

How the rollout goes

Review

We look at where orders come from, where stock and price lists live and how dealer balances are tracked

Catalog and warehouses

We set up products, price types, warehouses, reservations and the dealer record

Integrations

We connect the accounting system, WhatsApp and telephony, and move dealers and order history over

Launch

We train sales and the warehouse team, stay on support and refine the system as you go

Experience with dealer networks

For Unilin, a flooring manufacturer, we have run an on-premise Bitrix24 on their own server for the third year: regional managers work with retail points and dealers from a phone, the CRM is connected to 1C and the ERP so product data and shipments move without manual transfer, and management sees BI on the market, retail points, products and the company. The project runs in Russia; the logic for distribution in the UAE is the same. Read the case

This is not tax or customs advice. The rules come from the UAE VAT law (Federal Decree-Law No. 8 of 2017), the FTA guide on designated zones, the GCC common customs tariff and UAE Central Bank data; the re-export figure is from the UAE Ministry of Foreign Trade for 2025. Check the VAT treatment and duty for a specific product with your accountant and customs broker