Unilin: on-premise Bitrix24 in the field and market analytics
What the client came with
The Unilin network of regional and field managers works on the road: retail points, dealers and partners across the country. Visits, points and sales settled into spreadsheets and local files, an out of the box CRM did not close their processes, and management never got a picture of the market, the points and the products. They needed a system where somebody on the road works no worse than from the office
Solution
We deployed the on-premise Bitrix24 on the client server and reworked it deeply for their processes. Business processes and field manager work were set up straight from mobile: visits to retail points, tasks, deals and reports from a phone out in the field. The boxed version was custom built for regional sales and we have supported it for a third year. End to end integrations with 1C and ERP move catalogue, shipments and data between systems with no manual transfer. BI dashboards cover four cuts: the market, retail points, products and the company as a whole
Result
Field managers run regions and retail points from a phone, and the data lands in the shared system straight away. Management looks at the market, points, products and the company in dashboards, the boxed Bitrix24 fits the real Unilin processes, and the link with 1C and ERP keeps data in one loop. This is the third year of development and support
Before
field teams and regions outside any shared system
After
a region run from a phone, analytics across four cuts
Results of this project are specific to this client: they depend on the processes, data and team of that company. We do not guarantee the same figures elsewhere.
a region run from a phone, analytics across four cuts