Bitrix24 · business setup and consulting in the UAE

Bitrix24 for business setup firms in the UAE

We build the CRM around how corporate services are sold and delivered in the UAE: while the client takes a long time to choose between the mainland and free zones, the deal moves through stages with a date for the next step, client documents land straight in the record, and the CRM itself reminds you about licence, visa and Emirates ID deadlines. Due diligence records and beneficial owner data sit next to the deal and are open only to the people who need them for their work

3 monthsfor a new company to apply for corporate tax registration; late registration carries an AED 10,000 penalty
15 daysto notify the registrar when the company's beneficial owner data changes
5 yearsminimum retention of client due diligence records after the relationship ends under UAE rules
from 10,000AED standard CRM setup

Where clients and deadlines get lost

Four places where a deal goes cold, a renewal goes to a competitor and a client check turns into a paper chase

A long decision with no next step

The client compares the mainland and free zones, works out how many visas they need, talks it over with partners and disappears for weeks. Without a date for the next contact the deal goes cold, and the consultant only remembers the clients who get in touch on their own

Documents in chats and inboxes

Passports, photos, visas and statements arrive in the consultant's WhatsApp, the shared inbox and personal messages. The right file is dug out of the chat history, and a passport copy that has already expired goes to the authority

Deadlines in a spreadsheet

Licences, visas, Emirates IDs and office leases renew on different dates, and the spreadsheet falls behind. The client finds out about the expiry on their own, and the renewal goes to whoever reminded them first

Due diligence in folders

Questionnaires, document copies, beneficial owner data and records of checks sit in different places. When a bank or a supervisor asks how a client was checked, the history has to be pieced together

What we build in Bitrix24

A pipeline for a long cycle

Stages from the first enquiry to payment: consultation, choice of jurisdiction and business activity, proposal, approval, payment. Each stage has its own time limit: if a deal stalls, an automation rule gives the consultant a task to contact the client. The source and the partner who referred the client are visible in the record and in reports

Proposals and contracts from templates

The document generator builds the proposal, contract and invoice from your own DOCX templates with CRM data: the package, government fees and your services on separate lines. The client gets the document as a link by SMS, as a PDF by email or in a chat if they have written to you before

Client documents in the record

The client uploads their passport, photo and other documents through a CRM form with file fields, and the files land in the record straight away. Passport, visa and Emirates ID expiry dates are kept in separate fields, and the key fields are required by stage: without a passport copy the deal cannot be handed over for formation

Formation as a separate process

Once the client has paid, they move into a Formation smart process with its own stages, for example: trade name reservation, initial approval, licence, establishment card, visas, bank account. Tasks for each step are created automatically, and the client gets a message about what is ready and what is needed from them

Renewals by date

The licence, establishment card, visas, Emirates IDs and office lease are recorded with their expiry dates in a Renewals smart process linked to the client company and its people. Ahead of time, for example 60 and 30 days before, an automation rule gives the consultant a renewal task and sends the client a WhatsApp reminder if they have agreed to such messages

Recurring services

Bookkeeping, VAT and PRO services under contract run as recurring deals: the CRM creates a deal for each period on its own, and the invoice is prepared from a template. The client record shows all of their deals, not just the first registration

Due diligence and beneficial owners

Under UAE anti-money laundering rules, corporate service providers that set up companies for clients, give them a registered address or take roles in their companies must check their clients and the clients' beneficial owners. Bitrix24 does not screen clients against sanctions lists, but we set it up so that the full history of the check is in the client record and the deal does not go to formation until the check is passed

Client deadlines the CRM keeps track of

Dates from licences and client documents turn into tasks and reminders. Some of these deadlines are set by law, and missing them can cost the client a penalty

Corporate tax registration

A company incorporated on or after 1 March 2024 applies for registration within 3 months of incorporation. Late registration carries an AED 10,000 penalty, but the FTA waives it, or refunds it to the tax account, if the first tax return is filed within 7 months of the end of the first tax period. The deadline is counted from the incorporation date in the record

FTA Decision No. 3 and Cabinet Decision No. 10 of 2024

Beneficial owner registers

The registers go to the registrar within 60 days of licensing and registration, and changes to the data are reported within 15 days. An automation rule sets tasks with these deadlines: from the licence date and from the date of the change, which the consultant marks in the record

Cabinet Resolution No. 109 of 2023, Articles 11 and 15

Licence and establishment card

Every licence and establishment card has its own expiry date, and renewal terms differ between jurisdictions. We set the reminder schedule to match your clients: the mainland and each free zone have their own

date from the licence

Visas and Emirates IDs

Visa and Emirates ID expiry dates for the client's employees and partners go into the Renewals smart process, linked to those people's records. An automation rule sends a reminder in advance, and each visa renewal becomes a separate deal with its own price

date in the Renewals smart process

An AI agent on the front line

At night and at weekends, an AI agent answers messages in WhatsApp and on the website: it asks about the business activity, the number of partners and visas, the emirate and the timing, offers a consultation slot and hands the enquiry to a consultant with the record already filled in. We set the agent up so that it does not give tax or legal advice or promise approval times, and passes such questions straight to a consultant. More on the AI agents page

How the implementation runs

1

Review

We look at where clients come from, how sales and formation work, and where documents, deadlines and due diligence results are kept today

2

Pipelines and processes

We set up sales, formation, renewals and recurring services, along with proposal and contract templates

3

Channels and data

We connect WhatsApp, email, telephony and the website, and move clients and document expiry dates over from spreadsheets

4

Launch

We train consultants, PRO staff and the accounts team, then stay on to support you and refine the system as you go

How much it costs

Standard Bitrix24 CRM setup starts from AED 10,000, and the quote is fixed in dirhams after the review, before the work starts. The Bitrix24 licence and paid third-party services such as WhatsApp messaging are paid separately, as are data migration from old systems and complex integrations. After launch the system is maintained under support packages from AED 1,250 a month

Experience: from enquiry to service delivery in one system

For Performia, a training and recruitment company, we built the whole cycle in Bitrix24: two sales lines with qualification and payment control, handover of the client to service delivery, instalments and outstanding balances in finance smart processes, and 20 document templates for the finance team. The system covers five legal entities and four currencies, and the implementation took 110 working days. The project was in Moscow and in a different industry, but the mechanics are the same: sales with qualification, handover to delivery, documents and payments under control. Performia case

This is not legal or tax advice. The rules come from UAE Federal Decree-Law No. 10 of 2025 on anti-money laundering and combating the financing of terrorism (Articles 17 and 19), its executive regulations issued by Cabinet Resolution No. 134 of 2025 (Articles 3, 6, 14, 18 and 25), Cabinet Resolution No. 109 of 2023 on beneficial owners (Articles 5, 8, 10, 11 and 15), FTA Decision No. 3 of 2024 on corporate tax registration timelines, Cabinet Decision No. 10 of 2024 on the late registration penalty and the FTA page on penalty waivers. Hosting locations are taken from the Bitrix24 GDPR page and CRM features from the Bitrix24 helpdesk as of October 2026. Decide with your compliance officer and lawyer how to check clients and what to keep in the CRM

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