Apartico: a thousand rental objects in one CRM

Apartico has over a thousand objects across Russia: apartments, serviced apartments, dachas and houses. Every listing has to go out to several portals at once and stay current, while enquiries pour in from Avito, Cian, messengers and the phone, and each one has to be qualified, turned into a booking, confirmed and followed up for feedback. As long as that lived in different places and ran on manual work, listings and enquiries slipped through, managers sat in routine, and nobody had a single picture of objects, bookings and service quality

We put in a rental CRM and wired it to the whole external loop. Listings go out to Avito, Cian and other portals on their own, and every enquiry from portals, the website, messengers and telephony comes back into the CRM already linked to its object. An AI agent took over the first reply and the qualification: it answers instantly, checks dates, parameters and budget, suggests matching options and hands hot enquiries to a manager. The manager runs everything in the CRM while the agent steps in at every point: the booking, the confirmation, the feedback after check in. On top sit BI dashboards by object, portal, enquiry and booking. Vector speech analytics went in separately: it goes through operator conversations with clients and scores how friendly, polite and empathetic the person was. The same scheme works for a city apartment and for a house out of town, in any region

The rental business now sits entirely in one CRM: listings publish themselves, enquiries from every source are collected and go through the agent, bookings, confirmations and feedback are run in the system, and management looks at objects and portals in dashboards. Vector shows how the team speaks to clients and keeps politeness in check. One and the same process runs across the country, on any type of object